FILA was founded in 1911 by the brothers Fila in Biella, Italy. For many, FILA is associated with the classic shoes and apparel endorsed by stars like Björn Borg and Grant Hill. For others, it is inseparable from the emergence of streetwear during hip hop's heyday in the 90s where legends including Tupac Shakur and the Beastie Boys adopted the brand and made it their own. The FILA expression is characterized by the signature color scheme of red, white and blue and the unmistakable F-box logo. With a significant footprint in both sports and streetwear FILA has earned its status as a true sportwear classic.